When we are not busy remodelling our own shop we can be found out and about doing everything from the simple product placement up to a full corporate makeover. We will have details and pictures coming up shortly on our website which will be with you very very soon.
As a business you would want to convey a certain message to your clients through the things that surround you. Just as people tend to make assumptions about the way you dress or the company you keep they will usually also make judgements about your business premises and the way it looks and feels. In general it will be tend to be quite neutral which of course is not a bad thing but would it not be better if you were to get comments on how things have changed or where did you get that particular item be it some art for your walls or a nice bit of sculpture etc. Do you not agree, that you should always be striving for improvement at the best possible price? Generating positive feedback is perhaps one of the most cost effective ways of enhancing your business through word of mouth directly from your customers.
If you had a little spare money what would you do? List the things that you would like to change then simply email us and we will make up our list after our initial free consultation and we can then see where the most important areas of overlap are. Additionally try scoring the following out of 10 for your premises :
Window display area
Entrance / Foyer / Reception
Meeting areas
Walls or stairs
Everything else
Look through the eyes of a customer and be honest in your appraisal, even if you don't get as far as contacting us at Calico Brook, you may have taken the first step in looking critically at your own business. This is not like on television where after some dramatic makeover everything is all rosey it is more about trying to be coherent in what you do, what you say and what you project. If there is a mixed message out there or any one part of your message dominates the others, your customers will react in a like manner. Surely nobody wants either a confused customer or even worse no customer at all.
If you would just like us to come along and make your place all nice and bonnie then skip all of the above and drop us a line.
Thanks for reading.
Rod
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