29 August 2010

Window of Change

We have been very busy of late doing some remodelling work in the window area of the shop. First of all we had to remove the existing framework that supported our window display base. It was high and not very wide so did not really give us the kind of display area that was suitable for the fantastic products that we sold including our signature bling range. However with a little bit of thought and a lot of forward planning we thought we could sneak in the new window stage while we we were having our August sale which we had timed to last for the full two weeks.

Alas, like all good plans it failed miserably because we were sold out of all the sale items within two and a half days. So what were we to do - go  to plan B I hear you say.
Having no plan B we had to shut for a few days (due to health and safety really) while we made good all the electrics and the formed the new platform stage including the lovely deep piled deep black carpet.
We are now just waiting for the new lights and furniture pieces including some new accessories which we will only be to glad to show you pictures very very soon. This should be done over the next few days.

If you passed the shop recently and thought we were a) closed or b) done a runner the we can assure you by the time you get down Gray Street you will be gobsmacked as to the transformation. We will be putting pictures of all the new looks on the blog soon and the website  - when it is ready - very soon. However keep looking at our blog to see how the website updates are doing.

Rod

12 August 2010

Website Update No.2

Changing Course
For the techies amongst you we are at the stage of transferring codes from one domain holder to another. Just like when you want to port your telephone number from one company to another you need a PUK code well it is just the same sort of thing. I am sure that you will also be familiar with the fact that when they tell you that it can be done within 72 hours say, you can generally count on them excluding you from that average timescale.
Well that is the case with us - our initial time frame has become a little more elastic but the good news is that other things are progressing in tandem with the transfer so it is not all doom and gloom.

Just to show that why have one little problem when you can have the possibility of many more - we are busy organising signage, repainting and rebranding of the front shop as well as the formation of a new internal window display zone.

Stand by for more updates and sagas over the next few weeks.

Rod

02 August 2010

Redesigning the website

Redesigning & Reconstructing
This is the first of a series of helpful info as to how our website updates are progressing.

At present we are undergoing a major rebranding of our logo and colour palette. We have been working hard with our graphic designer professionals to achieve a look and feel that promotes Calico Brook into the next decade and beyond.

Once we have signed off on all the artwork and layouts we may even give you a sneak preview of how things are progressing.

Obviously we cannot fully implement these changes into our online shop and website until the design processes are complete and the correctly sized templates and logos are back from the typographic foundry.

Please keep looking back for more updates and progress reports.

The Calico Brook Team